I don’t care for politics. And with all of the incredible negativity during this political season I care for it even less. But the marketing associated with this years candidates is fascinating Specifically, Donald Trump. Why is Trump so successful at not just getting support but increasing it even amongst increasing pressure from opponents, media, etc.? He’s a masterful Marketer. Yep I said it. He might have insulted every religion, race, country, sex… ok everybody, but he keeps rolling.
It’s the basics of today’s marketing strategy.
- Content — he’s provocative. I’m not sure he knows what’s going to come out of his mouth next. And honestly, I’m shocked at much of it, but it keeps me listening to him…even though I don’t care for him. People are drawn to great, ongoing, new content and Trump has plenty of it.
- Authenticity — he is nothing but “authentic”… he connects with a certain segment of the population and you only do that if you are authentic. He is raw in his comments and it seems their are many who connect to those comments.
- Timing — have you noticed that Trump seems to come out with a new point of contention just when the previous one is starting to die off? I say it’s not a coincidence. He keeps his content coming in waves. And that keeps him as the top news story on the networks and other media outlets.
- Social — the guy is everywhere… the media is on Tweet alert and is always discussing his Twitter activity. That free promotion must increase his followers allowing him to reach more folks with his targeted content.
- And talk about free… I don’t believe I’ve ever seen someone get more free advertising. Does the guy even run TV spots? Hell, he doesn’t need too.
Scott
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