AdAge reported on a December 9th, 2015 article that TV ratings continued to fall… and this time 39 legacy shows are experiencing the issue. Just 3 are feeling an uptick.
This shouldn’t be a surprise to anyone. We know live sports events always do better as people would rather experience the action as it happens vs. rebooting TIVO to watch. The Sunday Night Football ratings prove that as the ratings were up 8.2 in the 18-49 demo up from the last ratings period.
But I’m confounded by a move ABC is making. Marvels Agents of Shield just ended it’s Fall shows on December 8th. But the show doesn’t return until March… March, you’ve got to be kidding me. It’s time slot is being filled by Agent Carter another Marvel property during the vacancy, but March? It’s 2.5 months from now. That’s an eternity to have the show off the air. AND… Agent Carter really doesn’t have a solid track record as a ratings driver. And hoping that the Shield crowd stays around for Carter is a risk. Certainly, getting the audience to gravitate to a new show is great, if, they also stay around for the old show. But that’s a damn big risk.
Now summer is different story, consumers expect the reruns or shows off the air. But during the prime season to keep a show off for 2.5 months. Good luck boys. My gut, ratings will fall on Agents of Shield at least 15%.
I don’t know about you, but I’m so frustrated with the TV networks these days. Shows are off the air for extended time periods, get switched between different TV properties, can be watched online etc. It’s no wonder ratings continue to fall. The disaggregation continues making it easier for consumers to get access to the show, but this continues to hurt aggregation of ratings.
I long for those days of less tech, and schedule simplicity.
Scott
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