Thou Shalt (or not) for 2016....

10.  Thou shalt audit media schedules… ensuring any media rebates are spent expeditiously.

9.  Thou shalt refer to “sales” in conversations regarding marketing… e.g.  “Advertising which drives our sales funnel.”

8.  Thou shalt not spend precious marketing budget on items which don’t drive revenue.  

7.  Thou shalt create compelling content which engages clients.

6.  Thou shalt create media spend plans before spending all marketing budgets on creative development… ensuring proper media levels can be achieved to reach thee lofty sales goals.

5.  Thou shalt actually measure sales activity associated with marketing… true sales/cash register ringing, etc.

4.  Thou shalt have open, honest communications with vendors and agencies.

3.  Thou shalt not spam customers with email.

2.  Thou shalt integrate marketing and communication tactics to create a marketing ecosystem.

1.  Thou shall put together a Marketing Strategy and Plan based on revenue goal attainment, measure and communicate results. 

Scott