Kim Kardashian vs. Donald Trump

       

This week, Kim K. posted a nude pic of herself on Twitter.   It’s gotten the typical response across the digital ecosphere, including a little “spat” between her and Bette Midler.

At the same time, Donald Trump was taking to social media, press conferences, rallies and the debate stage proclaiming the bravado we’ve seen since June.  But the Donald is really the social media master. Using it to create controversy, keep his name and message front and center….and he’s become the King of Twitter.

Kim K. seems to be playing second fiddle to the Trumpster on Twitter – by not getting the usual limelight.  I suppose we should medical classify this as “Twitter Deficit Syndrome or TDS.”

I suppose posting a nude tweet vs. Trump’s bravado political tweets is helping Kim to be the Queen of Twitter, if nothing but a few days.

Scott

Trump -- A Marketing Genius?

I don’t care for politics.  And with all of the incredible negativity during this political season I care for it even less.  But the marketing associated with this years candidates is fascinating  Specifically, Donald Trump.  Why is Trump so successful at not just getting support but increasing it even amongst increasing pressure from opponents, media, etc.?  He’s a masterful Marketer.  Yep I said it.  He might have insulted every religion, race, country, sex… ok everybody, but he keeps rolling.

It’s the basics of today’s marketing strategy.

1. Content — he’s provocative.  I’m not sure he knows what’s going to come out of his mouth next.  And honestly, I’m shocked at much of it, but it keeps me listening to him…even though I don’t care for him.  People are drawn to great, ongoing, new content and Trump has plenty of it. 
2. Authenticity — he is nothing but “authentic”… he connects with a certain segment of the population and you only do that if you are authentic.  He is raw in his comments and it seems their are many who connect to those comments.
3. Timing — have you noticed that Trump seems to come out with a new point of contention just when the previous one is starting to die off?  I say it’s not a coincidence.  He keeps his content coming in waves.  And that keeps him as the top news story on the networks and other media outlets.
4. Social — the guy is everywhere… the media is on Tweet alert and is always discussing his Twitter activity.  That free promotion must increase his followers allowing him to reach more folks with his targeted content.
5. And talk about free… I don’t believe I’ve ever seen someone get more free advertising.  Does the guy even run TV spots?  Hell, he doesn’t need too. 

Scott