Kim Kardashian vs. Donald Trump

       

This week, Kim K. posted a nude pic of herself on Twitter.   It’s gotten the typical response across the digital ecosphere, including a little “spat” between her and Bette Midler.

At the same time, Donald Trump was taking to social media, press conferences, rallies and the debate stage proclaiming the bravado we’ve seen since June.  But the Donald is really the social media master. Using it to create controversy, keep his name and message front and center….and he’s become the King of Twitter.

Kim K. seems to be playing second fiddle to the Trumpster on Twitter – by not getting the usual limelight.  I suppose we should medical classify this as “Twitter Deficit Syndrome or TDS.”

I suppose posting a nude tweet vs. Trump’s bravado political tweets is helping Kim to be the Queen of Twitter, if nothing but a few days.

Scott

What Does Bezos See in the Washington Post?

Why would the king of online buy an “old school” media property?  Everyone is scratching their heads – from Wallstreet to Ad Agencies. 

However, look deeper and you can begin to see opportunity:

1. The Washington Post is a household name after the Watergate Scandal – and that is relevant to the older demographics who value the journalism

2. The Post has tons of content – which the younger demographics (and many older demos) flock too.

3. Amazon has the distribution tool – The Kindle… which it has leveraged to drive digital book/content sales

You put those together and you get brand, content and distribution.  Revenue opportunities abound:  

-          white branded content to sell to others

-          firewalled and valuable content sales model

-          free content to drive the sales of more Kindles

-          cross sell opportunities – too many to even think of

-          potential to create advertising sales on Amazon.com company based stores

Bezos is brilliant.  Don’t underestimate this buy out.

Scott