Why would the king of online buy an “old school” media
property? Everyone is scratching their
heads – from Wallstreet to Ad Agencies.
However, look deeper and you can begin to see opportunity:
- The Washington Post is a household name after the Watergate Scandal – and that is relevant to the older demographics who value the journalism
- The Post has tons of content – which the younger demographics (and many older demos) flock too.
- Amazon has the distribution tool – The Kindle… which it has leveraged to drive digital book/content sales
You put those together and you get brand, content and
distribution. Revenue opportunities
abound:
-
white branded content to sell to others
-
firewalled and valuable content sales model
-
free content to drive the sales of more Kindles
-
cross sell opportunities – too many to even think of
-
potential to create advertising sales on Amazon.com
company based stores
Bezos is brilliant.
Don’t underestimate this buy out.
Scott
