What Kind of Business Should You Strive to Be?

It’s questionable today whether the economy is actually getting better.  But regardless, one thing I was taught was how you should focus your business for not only the short but long term. 

Good Companies -- cut costs

Great Companies -- cut costs AND increase gross revenue AT the same time

Outstanding Companies -- cut costs AND increase gross revenue AT the same time AND CONTIOUSLY over time.

Which are you today?  And more importantly what kind of company do you want to be?

Scott