So that headline grabbed you.... if you look at other areas of the world you can see bits of brilliance which can be transferred to marketing. Take for instance Fede Rabaquino -- a drummer from Europe.
If you check out his video channel, you'll see he takes current or old songs and adds his own "drumming flavor" to each song. Not only does is change the way you experience the song, but in my opinion makes the songs sound fresh -- in otherwards, utilize what's already worked and just put a new spin on it.
In an age of business budget constraints, pressure on margins, etc. Why do we insist on coming up with a "new" campaign or initiative everytime? Why not be like Fede and look at the work from a different perspective...
Enjoy his latest video.... a new take on AC/DC's "You Shook Me All Night Long"
Scott
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