In a recent post, I spoke about the upcoming European Union GDPR legislation due to go into effect May 25th. It is a wide set of legislation which will have profound impact on businesses, marketers, channels, etc.
And then you have the disclosure that a political based consulting group had received and sold the data on over 50 million Facebook users. Think about it… 50 million people across the globe have lost control of their private data. That causes challenges with Facebook's ability to meet the requirements of GDPR which is just weeks away from implementation.
But remember, last summer there were discussions of Facebook's privacy management, which called out multiple concerns. So the questions about Facebook's privacy have already been in question.
Now, enter in Mark Zuckerberg… wait, nope Mark Zuckerberg hasn’t entered the conversation. Until about an hour ago no one knew when he’s address the problem. It sounds like he’ll discuss it today. Although a significant problem for Facebook, privacy challenges are nothing new – from credit card data theft, to the loss of personal data at major credit scoring agencies.
What is concerning is that leadership is tested when major issues and problems occur. Unfortunately, Facebook’s lack of response has been disappointing. An opportunity to be a leader in the privacy space has passed and Facebook is now a follower not a leader.
It will be interesting to see what happens over the coming weeks.
Scott
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