Having a marketing dashboard is an absolute must in today’s ultra competitive marketplace. Everyone has their favorite areas to track. Some of the areas I’m keen on include:
- Lead Funnel
- Lead Conversion
- Sales Velocity
- Marketing Revenue Contribution
- eCommerce Platform Revenue and Performance
- Channel Performance
- Campaign Summary
- Web Property Performance Social Property Performance
- Marketing Costs vs. Budget
- Financials — Fixed vs. Variable Marketing Costs, Future Run Rate Budget, Category Budgets
- Media
- PR
- Segment and Customer Value Performance
- New Customers Acquisition
- Cross Sell and Up Sales Ratio
- Staff Performance Against Yearly Goals
There are many more which could be added, but the above tend to be the areas which allow me to quickly understand what’s going on.
Scott
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