The latest article regarding chest thumping between the AAAA’s and the ANA reminds me of two kids playing on the playground and proclaiming their Daddy is bigger than the others.
The continuing saga of transparency whether media agencies have received financial compensation from media properties has clearly drawn a line between clients and agencies. Each seems to have taken a strong stance for each organizations constituents. The AAAA’s issuing transparency guidelines and publicly naming clients and the ANA expressing displeasure of the client names being released and setting up a confidential reporting hotline.
This entire situation is all about money — plain and simple. The word transparency is just a substitute for whether agencies or clients receive the proposed media property compensation.
At this point in the saga, I wonder if any results which come back from the auditors will be accepted by both sides of this issue. My gut tells me this situation is far from being over…
Scott
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