AdAge announced today CBS has nearly sold out all of the TV inventory for the upcoming Super Bowl airing February 7th. Prices are at $5M for a 30 second spot or an 11.1% increase year over year.
I can remember buying a 30 second spot for a mere $1M around 12 years ago. I can’t believe I just said “a mere $1M”….
I’ve always had a love/hate relationship with Super Bowl advertising… the ratings are massive, people focus in on the spots and messages. Digital integration is becoming stronger so the spots live on post airing. And naturally, if the creative is killer, everyone is talking about it for weeks. Then again, if the creative or message is poor… you die a quick death of ridicule by late night TV hosts and you’re forever known as the media guy who pissed away a ton of money.
Needless to say, I’ll be tuned in February 7th like most of America, looking at those spots like everyone else.
Scott
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